Box Office Results - 'Smurfs', 'Going in Style' and 'The Case for Christ'
It's the calm before the storm as people wait for next week's presumably massive debut from Fate of the Furious. In the meantime, a few studios thought it wise to release their films this past weekend. Not a lot of money was made from the newcomers this weekend and once again, holdovers took the crown. Smurfs: The Lost Village disappointed, Going in Style had a middle-of-the-road opening and The Case for Christ did alright as one of the only Christian-based films to be released before Easter.
Smurfs: The Lost Village (Sony)
Box office: $13.2 million
This is the third Smurfs film since 2011, and the first to finally make the right decision to be fully-animated, but it's obviously too little, too late as the film opened with a mere $13 million. That's not great for a movie that cost at least $60 million to produce. The film will likely hold up pretty well due to the lack of family-related entertainment in the coming weeks, and the fact that it has been well-received by the audiences that went to see it. That said, I don't see this film making it much further past the $45 million mark.
Going in Style (WB)
Box office: $11.9 million
It would seem that Going in Style had a pretty poor opening with $11.9 million, but there are a number of factors working in this film's favor that give it a rosier outlook. For one, it cost a reasonable $25 million to produce, so it's already almost half-way there. Two, it's clearly directed towards an older demographic, which don't tend to show up to movies on the first weekend, so the film will likely have strong legs. And three, it's been pretty well-received by audiences so word-of-mouth will be working in its favor. If I was a betting man I'd say that Going in Style has a reasonable shot at crossing the $40 million mark domestically by the time it's all done.
A Case for Christ (Pure Flix)
Box Office: $4 million
I didn't see any promotional material for this film and it only released in just over 1000 theaters, so in that respect, its opening of $4 million is not that bad. With Easter around the corner, this film is also sure to hold up well until then. A Case for Christ might be able to make it to around $15 million by the time it's finished.
The Top Ten:
1. The Boss Baby - $26.3 million (-48%) $89.4 million
2. Beauty and the Beast - $23.7 million (-48%) $430.9 million
3. Smurfs: The Lost Village - $13.2 million (NEW) $13.2 million
4. Going in Style - $11.9 million (NEW) $11.9 million
5. Ghost in the Shell - $7.3 million (-60.9%) $31.5 million
6. Power Rangers - $6.2 million (-56.3%) $75 million
7. Kong: Skull Island - $5.6 million (-35.1%) $156.3 million
8. Get Out - $4.1 million (-28.3%) $163 million
9. Logan - $4 million (-34.2%) $218 million
10. The Case for Christ - $4 million (NEW) $4 million
Source: Box Office Mojo