'Friday the 13th' and 'Rings' Delayed
Paramount seems a bit nervous about their films lately. This could have something to do with both of their potential block-busters this summer coming in under expectations. First, Teenage Mutant Ninja Turtles: Out of the Shadows could hardly tread water and made $82 million versus the first one's $191 million. Then Star Trek Beyond under-performed, though it wasn't the disaster that TMNT was. Now they're shifting Friday the 13th and Rings into safer territory to hopefully maximize profits.
Friday the 13th is shifting from January 13th, 2017, all the way back to October 13th, 2017. The film has been delayed so many times that it's not much of a surprise at this point. I don't care how long it takes, I just hope they do justice to the franchise and deliver a satisfying film. Next up is Rings, which is a little more surprising because it was so close to coming out. The film has been unceremoniously yanked from it's October 28th slot, and pushed to February 3rd, which could work out as some great Valentin's day counter-programming.
Neither of these delays bother me much. My interest level in Rings was at rock-bottom, so maybe this will give them more time to drum-up hype and re-evaluate their marketing campaign for the film. I'm a little worried about Friday the 13th; the franchise doesn't exactly have the best track-record critically. I hope these delays are solely based off maximizing profits and not a sign of a bad film.
Hopefully Paramount finds its footing and starts to crank out some high-quality hits like they've done in the past. Check back for further developments.