Box Office Results: 'Blair Witch', 'Bridget Jones's Baby' and 'Snowden'
Wow, I missed every single prediction this week. I'm not too beat up about it though because from what I can tell, everyone else did, too. Audiences caught a whiff of the stench coming off of Blair Witch and that hurt it's prospects this weekend. Seemingly nobody cared about Bridget Jones's Baby either, then of all the films Snowden actually did a bit better than expected, but still not enough to make it a success.
Blair Witch (Lionsgate)
Predicted: $18 million
Actual: $9.7 million
Ok, before we cry "bomb!" let's keep in mind that this film only cost $5 million to produce. Lionsgate also spent around $20 million in marketing, so it only has a $25 million hurdle to jump before it's close to the realm of profitability, which it shouldn't have a problem with when all is said and done. That being said, this is a pretty big disappointment in a year where horror films have been performing excellently. I predict this film makes it to around $24 million here in the states and rakes up some change overseas as well.
Bridget Jones's Baby (Universal)
Predicted: $11 million
Actual: $8.2 million
I was a bit closer on this one, but still no cigar. I aimed a little higher due to the positive reviews coming out for the film, and thought that it might be some decent counter-programming. I was wrong. That being said, I think word-of-mouth might keep this afloat for a few weeks and push it to around $35 million.
Snowden (Open Road Films)
Predicted: $5 million
Actual: $8 million
This is the one film that I low-balled, and I actually thought I was being generous with $5 million. Snowden grossed a mediocre $8 million compared to its budget of $40 million. If it legs it out to $35 million and makes some money overseas it should be ok, but for now, it's still in the red.
Sully kept its number 1 position and held up really well and should easily surpass $100 million by the end of it's run. The film about the pilot that emergency landed a plane on the Hudson only dropped 37% to $22 million and should keep chugging along despite competition from The Magnificent Seven next weekend. Don't Breathe had yet another great hold, only dropping 32% to $5.6 million. What makes this even more impressive is that it had direct competition from Blair Witch and came out completely unscathed. When the Bough Breaks took a precipitous fall this weekend, dropping 61% to $5.5 million for a running total of $22.7 million.
Suicide Squad continues to defy the odds, having consecutive small holds from week to week. The DC film only dropped 17% this weekend bringing in $4.7 million for a total of $314 million so far.
Check back in on Wednesday when I predict the opening weekend numbers for two potentially big releases: Sony's The Magnificent Seven and WB's Storks.
Source: Box Office Mojo