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Box Office Results - Secret Life of Pets

Box Office Results - Secret Life of Pets

Well, I was off on both of my predictions. I predicted 'The Secret Life of Pets' would pull in $75 million, which I honestly thought was on the high end...It ended up doing $104 million. I said it once and I'll say it again: don't bet against cute cg animals. This film will be in the black very soon as it only cost a surprising $75 million. That's almost unheard of these days for a mainstream animated flick. In the long-term I see this holding up quite well

I took a complete shot in the dark with 'Mike and Dave' with $12 million, so even though it was still a miss, I'm still happy that I got semi-close to the $16 million it pulled this weekend. This film should be a modest success when all is said and done seeing as how it cost $33 million to produce not including P&A. 

As for the holdovers; 'The Legend of Tarzan' is holding up much better than most expected, taking second place with $21 million. Though this film still has a lot of ground to cover, it's always a good sign when a big-budget movie doesn't drop over 50% in it's second weekend (This one only dropped 45.5%). Contrary to the mixed reviews critics have been giving this one, it seems to be striking more of a positive chord with audiences. So far 'Tarzan' has grossed $81 million in the states. 

Buckling a bit under the weight of another big family movie, 'Finding Dory' dropped 50% to just under $20 million, still quite a respectable haul considering this is its fourth weekend. This beast of a film has now out-grossed 'Civil War' to become the highest domestic earner so far this year with $423 million and counting.

'The Purge: Election Year' dropped a seemingly large 60% for a $12 million weekend total, but that's actually the best second weekend hold of any 'Purge' film thus far. With a budget of only $10 million, this film is sitting pretty with $58 million. It's got an honest shot at $80 million, maybe more by the time it's finished up.  

'The BFG' took an unfortunate plunge, obviously harmed by a glut of competition. It's sad too because it's a good-spirited and well-crafted film that doesn't rely on pop-culture appeal.  It dropped 58% to around $8 million for a total of $38 million. 

In other box-office news, 'Central Intelligence' passed the century mark and 'The Conjuring 2' is right on the cusp of it, solidifying two wins for WB which was in dire need of good fortune after their abysmal performance in 2015. Also, 'Sultan' playing in only 283 theaters made a significant impression with around $2.5 million. 

Tune back in this Wednesday for my prediction for 'Ghostbusters'.  

Written by Rhys Paine on 7/12/16

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