Box Office Results - 'Boo! A Madea Halloween', 'Jack Reacher 2', 'Ouija 2' and 'Keeping up with the Joneses'
At least I got one of 'em this week. Boo! A Madea Halloween ended up running away with the prize this weekend, while Jack Reacher: Never Go Back did a little better than I expected but still couldn't make it to number 1. I was right on the money with Ouija: Origin of Evil while Meet the Joneses cratered.
Boo! A Madea Halloween (Lionsgate)
Predicted: $12 million
Actual: $28.5 million
Massive miss here. I should not have underestimated Madea's fanbase, even though I don't think anyone thought this film would sprint ahead like it did this weekend. Boo! A Madea Halloween easily took first place with a fantastic $28.5 million off of a modest $20 million budget. I guessed $12 million, how embarrassing.
I would imagine with an opening like this and Halloween right around the corner, this one will have one more good weekend in the chamber. If Tyler Perry's latest film holds like previous Madea films, it should make around $70-75 million once it's finished up.
Jack Reacher: Never Go Back (Paramount)
Predicted: $18 million
Actual: $23 million
I should have factored in the heightened anticipation for this film versus the first one. The first movie actually had very good legs when it came out and is generally well-received. I guessed that the sequel would gross just a tad more than the first one in opening weekend simply because I feel like there was too much hype for it. Now the film didn't exactly blow the doors off the hinges this weekend, but it did make more than I thought it would. Jack Reacher: Never Go Back brought in $23 million in its first weekend, while I guessed $18 million. Not the biggest miss, but a miss nonetheless.
In the long run I don't see this film holding up nearly as well as its predecessor. The reviews weren't as great (I didn't care for it either) and audiences haven't warmed to it like they did for the first film. That said, I don't think it will dive-bomb either. I think Jack Reacher: Never Go Back is in for around $55-60 million total by the end of its run.
Ouija: Origin of Evil (Universal)
Predicted: $14 million
Actual: $14 million
Finally, a bulls-eye. I guessed $14 million for Ouija: Origin of Evil, and guess what it made? 14 million!!! The film was actually surprisingly good, considering the first one was such a critical disaster. Sadly, it made a lot less than that one did. The first film brought in around $19 million in its first weekend and ended up at the $50 million mark. Hopefully word-of-mouth will work in this film's favor and get it up to $40 million, but I think it'll settle around $35 million when all is said and done.
Keeping up with the Joneses (Fox)
Predicted: $12 million
Actual: $5.5 million
As far off as my guess was for Madea, I'm actually more ashamed of this one. I should have known better that there was no interest in this. The trailers were unremarkable and nobody in the cast is a big enough star to carry a movie on their own. There was a stench coming off of this film and I didn't smell it for some reason. Keeping Up with the Joneses only made $5.5 million this weekend, which is not good at all considering it took $40 million to put together not including P&A. Keeping Up with the Joneses should make it to $15 million here in the states and will be looking to overseas grosses to level the playing field.
The Accountant had a great hold considering it had direct competition from Jack Reacher 2. The film only dropped 45% bringing in around $14 million. The Ben Affleck actioner has now rung up $47.5 million and still has plenty of gas in the tank. Kevin Hart: What Now? had a massive drop, losing 65% of its audience. The Kevin Hart film brought in $4 million this weekend for a total of $19 million. Max Steel, which had a disastrous opening last weekend took another one directly to the chin this weekend, dropping 69% for a paltry $700,000. I wonder if there are sequel talks? Heh.
The Top 10:
1. Boo! A Madea Halloween - $28.5 million (NEW)
2. Jack Reacher: Never Go Back - $23 million (NEW)
3. Ouija: Origin of Evil - $14 million (NEW)
4. The Accountant - $14 million (-45%)
5. The Girl on the Train - $7 million (-42%)
6. Miss Peregrine's Home for Peculiar Children - $6 million (-34%)
7. Keeping Up with the Joneses - $5.5 million (NEW)
8. Kevin Hart: What Now? - $4 million (-65%)
9. Storks - $4 million (-30%)
10. Deepwater Horizion - $3.5 million (-47%)
That wraps up this weeks results. One win versus three losses this week. I'll take it though, these can be very hard to predict, especially when you try to avoid what other people are predicting. Check back in on Wednesday when I predict the opening for Ron Howard's Inferno starring Tom Hanks!